Justifying Your Sweet Tooth


Come one, come all, Ice and Vice is back on the plazas in Times Square!


Starting Friday May, 17 everyone’s favorite socially-aware treats will be available at our very own Times Square Market. To commence their return, they are announcing a brand new menu along with a brand new charity partnership, of which 5% of all their proceeds will be donated to. This year, with all that is going on in world the team decided to back the champion for civil liberties, the NYCLU. The New York sector of the ACLU, that has been dedicated to fighting for the rights and a more equitable society for all New Yorkers. Their activism, public education and community organizing has paved the way for a better standard of public action — and we can definitely raise some ice cream to that!

With New York City being the melting pot of it all, Ice and Vice pulled together a diverse menu to highlight the social causes that are near and dear to our hearts. Try one of the satisfyingly sweet sundaes and let us know which ice cream you’re screaming for.



Sunday - Thursday: Noon - 10PM

Friday - Saturday: Noon - 11PM